Client: Hi. I’m just calling to see what size you made the new releases
poster you just sent me?
Me: I made it 30 x 40, as requested.
Client: Welllllllll, the proof I just received isn’t 30 x 40. It’s only 7 inches
wide.
Me: Really? That’s odd. wrong> In which program did you open the file I sent you?
Client: Adobe (meaning Acrobat)
Me: Hmmm….and Acrobat says that it’s 7 inches wide?
Client: Well, I think so. I don’t know. I just held a ruler up to my screen
and it was only 7 inches wide.